SKBW I'll give you the numbers, the book earned lower than US$1800 a month. $600 was given straight away to the Chinese author, leaving $1200 for Webnovel and the translator. That's for 60 chapters a month, making each chapter earn about $20. Each chapter is about 3000 Chinese characters. After Webnovel also takes its cut, it's $10/chapter.
Consider the current market price for a translator of 3000 Chinese characters is at least $30, without an editor. With an editor, the lowest is $35. If someone is willing to work for about $8 for a 3000 Chinese character chapter while still producing well-edited versions, it's possible to be continued. However, that will just spoil the market. Every other translator will be forced to lower their prices as well. Even if Webnovel chooses not to earn anything, that's still a loss. With a loss of $25 a chapter, and there's still 600+ (and more) chapters to go. You are asking a translator to take a min. $15,000 loss in income in less than a year (2 chapters/day).
Also, take note that the word count of this book is variable. Some chapters go to 4000+ and even 5000+ (just the editing fee of the latter is more than $10).
If readers don't resort to piracy and actually pay (using paid Coins) for the chapters (perhaps doubling the income), no one will drop books. No amount of hype helps the book if it doesn't earn money. Even if there's a slight loss, we could have considered continuing it as a long term investment (hoping that the residual income can slowly make up for the loss), but the difference is too great.