ShoeInk It's desperation.
Make a thread complaining about some cliche or archetype (cultiivation, harem, etc.) and you'll have at least a couple of people jumping in and begging people to read theirs. "Don't worry, mine is different!"
Most of the times, they are not different. All the times, they are just bad. The really good authors aren't desperate enough to resort to shamelessly advertising their stories everywhere because they naturally draw views and readers without having to do such nonsense. They let their writing speak for themselves. And they know how to be patient.