Some things that I would like to see on Webnovel are:
1. Author pages so that one can click on the author's name and see other works by them.
2. Translator pages that work the same as the above mentioned author pages.
3. Favorite options that let you keep certain stories on your library bar when you log in.
Potential Improvements to Webnovel
My suggestion: get someone translating Martial Arts Master again! That story got me buying Spirit Stones instead of watching ads or sticking to free chapters.
I think they should first fix the problems they do have. Like fixing the reviews. So many are fake or highly praised novels!