• Questions

  • Why isn't there multiple ads for premium chapters

Pizz The ads are served by Google Adsense.

You can easily check what CPM various ad networks give. It maxes out at $10 CPM, and most averaging around $1 CPM,
https://www.shoutmeloud.com/5-cpm-advertising-programs-to-make-money-from-your-blog.html

That means $10 per 1000 views, or 1 cent a view. One SS costs about 2 cents, so that's a ratio of 2x. If the CPM drops to $1 per 1000 views, the ratio is 20x.

Actually, I might have made a mistake, assuming using max CPM of $10. It's more like a chapter (average 10 SS) that is equivalent to 20 ads. So yea...to 'unlock' a chapter with ads, you need to watch 20 ads. But this is assuming that repeatedly watching an ad by the same person continues paying you the same CPM.

Also, ad revenue has been declining over the years, so it will eventually not be a sustainable model

      CKtalon just an idea why can't we bring back the TKA anime back etc on a youtube channel and have enforced add's like 3 x30 sec ones at the start middle and end which youtube do enforce , I mean this time last year I was told this on NU by the Qidain rep ( please take note of the last comment by the rep as this post was to do with why to start with some many of the over the top permissions were needed on the v1 ( btw i'll be nice and not post the one were he was hailing tencent having the world best web dev's after the little web screw up in the week)

      if the plan is to create this whole platform , how about making it so pc users can rewatch TKA or even I'll say there is some good Chinese Dong Hua like Uncharted Walker as it runs at a real 22-25 mins or bloody code ( but that's only 12 mins of so ) without the 10-15 min plus of forgive me but odd ad's on things like the 3d cgi btth etc

          Pizz No idea. The site probably will have to undergo another design to include animation (just as it needs to do so to include comics in the near future). One step at a time?

              CKtalon yeah, i understand it can't all be done at once as such , but as we did have the video's before as they didn't have ad's in them before if I rem right, do you see my point about getting extra ad money in to balance out the lost stones to pc/ laptop / pc tablet users with the locked ads ..was more to the point etc :)

                  Battl3commander i have encountered the same prob i hope maybe logistics team will give us new way to unlock more premium chap

                  • Pizz replied to this.

                      Isseiyggh or limit the number of chapters being locked, as some novels seem to be going a bit OTT, to be honest, i think someone pointed out on novel had over 100 locked ( this was said to me in my reading sect , and its not one I read so, I'm willing to say I've not looked as not had the time but it true it seems a bit on the insane side and also it's as if you want pirate sites to take your traffic away and stop web novel from growing)

                          CKtalon do you know why the mobile app doesn't have static ads at the end of chapters like the browser version does? It might help with the lack of ad revenue which could lower the consumer costs. Otherwise, why are there static ads on the browser version. It seems unfair that browser users get more ads but don't get the option of watching an ad for more SS.

                              KoraL The app is supposed to give a better experience and they probably think that having those detract from the experience. Those ads also pay very little that they probably think it's not worth it. The browser version is just a shared code based with the desktop, that's why the ads are shown.

                                  CKtalon And if an ad is forced to read a chapter it put at every chapters and not only to the locked chapters, will this not able to solve the proleme?
                                  Sorry for my broken english.

                                      The_Grindelwald You need at least 20 ads (on mobile) and about 40 ads (on desktop) per chapter to replace Premium. Are you willing to watch about 10-20min of ads for a 10 minute read of a chapter?

                                      The above is just an estimate based on standard ad revenue earnings.

                                      Also ad revenue is generally decreasing so it's not a long term solution.

                                        immortal_corrupt
                                        You are very dumb, it's almost embarrassing. Google and Facebook has billions of customers. Wouldn't be possible for QI. More customers that see ads, more ad revenue! The other poster cktalon? has explained it well.

                                            goujing I did mention other businesses too.... and if you want, I can go search some companies that do ad revenue too...

                                            WW for one also does ads...

                                            I am so embarrassed

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