- Edited
Women, mostly, have a clear idea of how a man shall be: strong enough to protect her. In modern times, it means being RICH. Being tall is a physical advantage.
Men usually don't talk as much as women do. So it's something we women find remarkable about being a man. Also, men are taught to hide their feelings because showing feelings is a girly thing.
Women absolutely prefer RICH, TALL, POWERFUL, SILENT AND SERIOUS MEN OVER THE REST. If he shows his male aggressiveness and dominance with sardonic remarks, arrogant behavior, or spanking a rival, it's okay.
The same way men usually prefer small, beautiful, sweet, funny, caring, and maternal women because they believe it's girly features.
I'm not talking about my opinion but about psychological studies about human behavior.
But... Some people are out of the curve or just got over these easy stereotypes. But it's hard to find novels with non-cliché portraits of the perfect romantic partner or the perfect girl.
Anyway, I wrote a romance (is on WN) where the guy is kind of richer than the girl (okay, because she's broke, so it's easy to be richer than her), but both have dominant personalities. He couldn't impress her with his money or influence (he's not a CEO, but a famous plastic surgeon). His secretaries are not after him. The second lead is not better than him.
And guess what? It flopped. LOL.