- Edited
Angko Did I mention anything about a price of 25$, because I only mention low, medium, and high price in my argument.
What I'm implying is the fact that Qidian should have taught about offering several options (same as Netflix do).
And why is that? Well, from a business standpoint we all know that Qidian is looking for a maximum profit, because face it, which company doesn't?
And how do you do so without angering or shunning away your costumer base?
Well, you give them an 'alternative' solution, something tailored to their taste.
An example would be the tv-channel's on your tv, because not everyone would like to watch sports or nature documentary, and that is why you as a costumer have the 'option' to pay for these.
If Qidian had done this, they wouldn't have received as much critice, and they would also certainly have seen an increase in people buying into the cheaper options.
More Options = More Costumers = More Profit.
So if 3/10 people bought the Elite Subscription, that would have been: 3 × 25$ = 75$ profit.
So what would happen if you gave more options, increasing that 3/10 into 10/10 customers:
3 x 20$ = 60$ (people willing to buy the more expensive option)
7 x 10$ = 70$ (people who wants a cheaper and more tailored experience)
And here it is, the final result is quite different I would say.