- Edited
Fine, I'll bite:
China Literature is incorporated in the Cayman Islands, it's attempting to enter the international market. Qidian International (QI) is under China Literature.
Huangdi Qidian can change to another bank while you can't change completely and adapt from ads to spirit stones so fast.
This whole discussion was alternate or supplemental forms of revenue so that QI wouldn't solely rely on one primary source of revenue like they currently do. In case you are blind, their main source of revenue from readers is Spirit Stones.
Only 5.9% of readers actually spend money on chapters. That's according to the 2017 Annual Earnings report for China Literature.
So to dumb it down for you:
94% of readers spend nothing. That's a pretty large percentage, wouldn't you agree? Yes? Why not leverage that 94% of non-paying readers to gain additional revenue?
How do you gain a slice of that 94% of non-paying readers?
One option is Reward Video Ads to gain a slice of that 94% non-paying readers.
Understand that non-paying does not mean non-reading, they simply read VIP(Premium) chapters on other websites. Websites that are not generating any revenue for China Literature.
If you had bothered to read my earlier posts, you would have seen that I also suggested possibly limiting the amount of reward video ads that are possible to ensure that spirit stone microtransactions were still the primary method.
Huangdi If Qidian depend on Google ads
Once again pay attention. I was suggesting Reward Video ads as a supplement to micro-transactional purchases (Spirit Stones) on Apple and Google platforms.
Not to mention:
31% of all webnovel.com traffic comes from the US. If things go so far south that the US puts a block on QI it would basically kill it. Obviously, I'm not talking about China LIterature as a whole, it would survive just fine.
And: They are already doing Reward Video ads for their Daily Video Check-In. The code is already incorporated into their apps!
RIP ZTE (1985-2018) In your next life don't illegally export U.S. technology to Iran and North Korea