Ok, lets just cut to the chase. No one here is against QI making money. The question is how to make it so that money is not overcharging massivly for content + ensuring survival and growth.
There are Two alternative paying methods thats been mentioned here. First Increased Ad Reventue, Second a Subscription model. Lets face the facts. QI SS is to expensive, some will argue but the point becomes this: I can get WAY MORE content ALMOST ANYWHERE for the same price. QI is going internasjonal, and as such wants to enter the market where online entertainment is already very filled with other altneratives that charge way way less. This is a problem!
I will use myself. With other entertainments etc I do I got a total entertainment budget a month of a about 100usd roughly I think. Now QI gets maybe 10 of those tops, more likely 5. If QI wants a bigger share of those funds, they need to provide a deal that is lucrative enough for me to REMOVE an other form of entertainment. First, watching adds for me does not cost me money directly but it costs a little time, for my "favorite" novels etc thats a steal to me and im happy to watch adds, providing the adds CAN MUTE sound as some are badly done and hurt the ears and you get tired hearing the same one 100 times. This is revenue that I believe is being pointed out for QI, it does not matter about dependancy or anything, its revenue you would get that you DONT today, resulting in higher profit margings, keep last 50-100 Chapters of a series premium. Or create a counter when you have unlocked 100 Premium chapters then you are done paying for that novel but keep the adds only there are loads of ways to make Ads valuable, Im not saying base your operating budget on it, but you can aim for profitmargin from it.
Then you have a subscription model. The key question here is how it would work, and how much should it cost and what content should it give. My suggested model would be this: Pay a monthly subscription of X amount, you can probably make several options here. And in return you get X amount of a new stone each day. We already get power stones and energy stones based on our level on QI to use, why not just add a third that is renewed daily just like these but only works for subscribers, this new stone becomes an alternative way to unlock chapters equall to SS stones except 1 of this new stone unlocks the chapter regardless of its lenght or ss cost. Since it would renvew daily this would mean even on a subscription model SS stones would have value. My baseline would probably be 10 Stones for 10usd a day. 25 for 20.
This would ont be ad dependant, it does not allow unlimited reading, but would take a larger share of alot of free readers pockets. As lets face it, alot of novels are great and we do get hooked, being able to read some of those stabily for a subscription fee? alot of us would providing its not unreasonable.