I think what they want is to globalize a story. However, such an attempt should be done with the participation of the author. So, the story won't become weird.
There are many cases Chinese, Japanese, or Korean authors made foreign settings but with their cultural mindset. Most of the novels were welcomed by most readers after being translated.
Because every novel is a universe that is separated from the real world. Law, culture, event, plot, character, etc are created based on author's understanding and imagination. Because of that, novel is categorized as fiction.
