N0xiety that doesn't matter, tbh. All they have to do is know how many users are coming from what country and what % of them are paying. Easy data to know. They do not care about leeches because they don't pay anyway so they will focus more on getting them to pay.
MasterRabbink this is easy to estimate by dividing the powerstone votes by 3 and there are thousands of user. Of course, there are multiple accounts but let's assume they all pay.
However, you are underestimating what you call, "common user". One doesn't get exposed by alternative cultures randomly. You usually find it by association with another thing.
Unless tencent pumps out the adaptations, you're not going to get many new people coming to this site (not with many people badmouthing it). If you reduce the engagement rate of the people already here, you are not aiming to make the site grow.
Thus far, the goal of all these changes will stagnate the site, tbh. Which means QI only wants the person who randomly walks into a novel and tries to get people to pay through there, not the person who actively pays to read it.
It's their business I guess