First thing they need to do. Is place watch ad to view chapter every ten chapters or so. Irregardless of how new they are. This creates a snowballing effect where the content they have already produced generates a steady income without causing much stress to readers. This means as time goes on and they get new readers and have a greater library of finished novels their income will naturally increase without further input. This alone will put them in the black after a time.
The second thing they need to do is modify this premium system. It's obviously an attempt to bring patron future chapters into the revenue model and keep it under the same platform. Overall I don't mind this. BUT. It should follow the model and the unlock should express that its for a future chapter rather than a regular. And regular should continue to release at an unaffected rate just as it works on paetron.
Next they need to crowd source editing of chapters. First they need to have three professional editor's who regularly publish English fiction edit a few translated chapters of an unpopular novel that will never get on the English webnovel site. They need to agree on the areas of the mistakes. Then Qi needs to recruit between 100 to 500 special level account positions. These positions must be earned by successfully finding a majority of the key errors in the above edited test chapters. Those who score perfectly will be eligible to rise to an even more limited say 10 person group who will then be responsible for evaluating the other 100 to 500 initially and then as vacancy occurs and also do a set of spot checking a small number of edits done by those lower levels on a monthly basis. The 100 to 500 will have two tasks. Review and edit a small number of chapters of previously released content a month. And secondly review normal user submitted corrections. Users should be able to at the end of each chapter click a button to submit a correction to be reviewed by the above. A successful correction can earn experience or a small amount of spirit stones. Too many rejected corrections can block said user from that system.
Finally. Once a novel has been sufficiently edited thusly it can be released in 'books' both on ebook platforms such as Amazon Kindle as well as audiobooks on audible. Thus not only will readers love the better edited chapters but it will add yet another snowballing revenue stream by giving people what they want.
These are my thoughts.