Cobyboy MasterRabbink NinjaScroll
This is the old model and while it is true it is no longer the case. Traditional publishers would pay an author an advance and spend hundreds of thousands of dollars on printing. They were taking the risk of this cost, that is why authors who were less of a risk got a better deal. I will use $100 as an example to simplify the explanation.
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Book instore - $100
Retailer - $60 (varies from 40 to 70, 40% margin would be the norm)
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Publisher costs
book - $30
author - $6
marketing - $5 (varies lets use the industry standard 5% of RRP)
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Publisher Margin - $19
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On top of this publishers had to wear return costs from retailers, freight costs both ways and pay for endaps, rebates, price protection etc in retailers. They were not ripping off authors, this was the number it needed to be for the industry to work.
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Now there are no longer printing costs and especially the upfront cost. This is why publishers are now offering 30-70% to the author. In Amazons self-published case, the author bears all the costs and can recoup up to 70% of RRP minus fees. There are services which print on demand so an author can sell printed books with no massive outlay.
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On the surface, Qidians contract is not surprising. An author does not have to accept it and they could ask for terms taken out if they wish. Entering into a contract is a negotiation, you don't have to accept the initial terms. 50% is fairly standard for electronic publishing plus they have an excellent platform. There is a benefit to being on the front page almost every day as well which cannot be denied. It is rare for an uncontracted webnovel to be in the top 10 now due to the visibility front page gets webnovels.
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If you want your freedom. Don't sign it and do what I do.
Royal Road + Web novel (free advertising for me) https://www.royalroad.com/fiction/15614/daedalus
Patreon Advance chapters https://www.patreon.com/skullysln
When you have a few books worth and 10,000 followers goto Amazon.
Thanks Web Novel. You rock.