One should probably distinguish between two types of reviews:
- Swap
- Honest
Swap means confidently getting 4 or 5 stars. Equivalent exchange as in the manga Full Metal Alchemist
Honest. Well, he speaks for himself.
Although there are exceptions in Swap Reviews, it is easy to get 2 or 3 stars.
An honest review, the good thing is that the critic points out weak points to the author, suggests ways of correction, and gives advice. It really helps to fix the job.
At the same time, usually those who have English as their mother tongue, they treat with some prejudice, maybe from the side seeming a little snobbish, in relation to novels written in not very good English. In reviews, the main criticism comes down to grammar, not complex assessment, content, title page, schedule of updates. This aspect is also worth considering.
At the same time, having given someone 5 stars in a swap review, you, as an author, can get 2 or 3 stars, which you did not expect. Since the principle of equal exchange is violated. But we are all human and the rules that exist for swap reviews are based on their word of honor.
Sometimes I receive notifications that about three dozen of my comments and reviews have been removed. These were honest reviews. A bit unpleasant. But on the other hand, this is how the author received advice on how to fix it and reacted to them.
I myself am happy to receive advice from critics on how to improve my novels. But at the same time from adequate critics, arguing their criticism and showing ways to correct mistakes. It only makes the novel better.
It should be noted that there are few real reviews, so to speak classical ones, which would analyze the text, first giving strengths. then they showed the weak, talked about the structure of the work, paid attention to the content without focusing on grammar.
Here it would probably be nice to somehow highlight the "swap" and "honest" reviews, maybe in the background color scheme or put letters.
Or maybe the form of filling out the "review" itself should contain all the points of the evaluation criteria, and only then such a review can be admitted to publication. But this is all difficult to accomplish.
Plus, there will always be biased reviews. For example, few people control whether the same author has multiple accounts. He can write to himself from 2 to 10 reviews. He can call friends and will wind up his rating.
If you are honest and objective as an author, you will fail ... if you don't write a swap review, no one will notice your original work. If you limit yourself to 10 swap reviews, someone will write themselves 100. You will lose again.
Being shameless means doing good PR to your work. But this is not interesting.
Such are my thoughts on this matter.