Gamblejay It's just not worth paying the author, unfortunately. Not because the other doesn't deserve credit for his work but because they really aren't that high quality, comparably. They stall way too much, going for quantity over quality. If I'm reading chinese novels, it's because I want to read something for free. They just aren't worth paying for when I could spend my money elsewhere on better books.
As for Kindle, yes, that is true that a lot of books aren't on there. I concede that point. But it still is cheaper, and if I can drop 3 novels here for going premium (which I did), I'd have no qualms about picking up a book and not continuing with the series. But more likely, I'd just go to other free translation sites.
Your main point sounds to be "Authors miss out if you don't go with qidian". To which I respond: I didn't plan to pay for books, so either way they miss out. Either I don't pay them and read their books for free, or I go elsewhere, don't pay them, and read someone else's books for free. They aren't losing money, they just aren't making it.
You can call it immoral or callous, but the reason I read these is because they are free. If I want to pay for books, I go to goodreads and look at reviews before buying it at Barnes and Nobles or off Amazon. These just aren't good enough to compare to fully released bestsellers.